Betsson and AEK Basketball Club, based in Greece, have strengthened their ties, ushering in a fresh phase of their collaboration. In a recent move, Betsson has elevated its backing from “Grand Sponsor” to “Naming Sponsor.”
Therefore, the team will now be called AEK Betsson Basketball Club. This exciting news was revealed at a dedicated gathering held at the Athens Metropolitan Expo, where both entities commemorated their shared path, including a touching instance when they collectively contributed €100,000 to seismic activity aid initiatives in Turkey.
Makis Angelopoulos, the Head of AEK Betsson BC, conveyed his excitement regarding this alliance, affirming that it represents a new epoch for the club. He stressed their dedication to reaching even more significant achievements in tandem. He also expressed appreciation for Betsson’s steadfast assistance, which has been instrumental in their accomplishments.
This collaboration aligns with Betsson’s recent strategic initiatives, encompassing expansion into the French market and widening its partnership with Pragmatic Play to provide live casino offerings. Notably, Betsson’s Q2 2023 financial outcomes disclosed a 27% revenue surge, attaining €2.368 billion.
Betsson experienced a 29% surge in income for the initial six months of 2023 contrasted with the corresponding timeframe in the preceding year, notwithstanding certain variations in engaged participants.