## Betway Joins Forces with GiG to Expand in Portugal
Betway has collaborated with Gaming Innovation Group (GiG) to support its sports wagering activities in Portugal. This signifies GiG’s second business-to-business alliance in the burgeoning Portuguese market, further strengthening its foothold in this significant European zone.
Portugal boasts one of the most established online gaming markets in Europe, and recent data underscores its vast potential. In 2022, the nation’s online gaming revenue surged to an unprecedented €6.586 billion ($7.206 billion), reflecting a remarkable year-on-year growth of over 30%.
“We are immensely pleased with the robust partnership we’ve forged with Betway and the platform we’ve jointly delivered for the Portuguese market,” remarked Andrew Cochrane, Chief Commercial Officer at GiG. “Betway is a top-tier operator, and this launch bolsters our standing as a leading B2B supplier in the sector.”
Cochrane stressed GiG’s dedication to ongoing enhancement, adding, “It’s a thrilling period to be at GiG as we persist in investing in our technology and product offerings to entice even more top-tier associates and furnish exceptional encounters for our current clientele.”
Anthony Werkman, CEO of Betway, shared this sentiment, stating, “This GiG platform is a crucial element of our ambitious expansion plan for Portugal in 2024. It will enable us to elevate the sports betting experience for our existing Portuguese patrons while also drawing in new players.”
This partnership will enable our groups to collaborate and reach our common objectives in this nation.”
This partnership follows a series of important placements at GiG over the past few weeks, including naming Cochrane as Chief Commercial Officer and Matthew Saxon as Chief Technology Officer.
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