Ballys Corporation has teamed up with the New York Yankees in a significant agreement that designates Bally’s as the official sports wagering provider for the renowned baseball franchise. This collaboration marks a substantial triumph for Bally’s, representing their initial sports team alliance in New York. They have been making strides in the state since becoming the ninth digital sportsbook to commence operations there in July 2022.
This partnership grants Bally’s the privilege of utilizing the iconic Yankees emblem and branding, positioning them before a vast audience of millions of supporters. However, it extends beyond a mere logo on a uniform. Bally Bet will serve as the designated sports betting application for Yankees enthusiasts, Monkey Knife Fight (under Bally’s ownership) will be the preferred platform for daily fantasy sports, and Bally Casino will be the destination for online casino gaming. Notably, Bally’s Atlantic City casino is also joining the initiative, extending exclusive benefits to Yankees fans.
Yankees executive, Michael J. Tusiani, conveyed enthusiasm regarding the partnership, emphasizing how Bally’s presence at Yankee Stadium will revolutionize their brand visibility and overall wagering operations in New York.
Envision this: upon entering Yankee Stadium, Bally’s will be ubiquitous. From the expansive outfield barriers to the sophisticated ribbon boards and even the primary concourse, Bally’s will command attention. Moreover, during the game, anticipate witnessing Bally’s promotions prominently displayed on the colossal high-definition video board.
Ballys Interactive is joining forces with the iconic New York Yankees! This significant collaboration is anticipated to elevate Bally Bet’s prominence, particularly within the New York region. The Yankees are a globally recognized powerhouse, boasting a fanbase renowned for its unwavering enthusiasm. This alliance is poised for remarkable success!
On a separate note, recall the “Dutch auction” process for acquiring Bally’s? The deadline has been prolonged to July 22nd. It will be intriguing to witness the unfolding events!
admin