Enhanced Cooperative, a dominant force in European sports wagering, has broadened its presence by purchasing the Romanian gaming company PariuriX.
Established in 2006, PariuriX rapidly gained recognition in Romania for sports betting. They cultivated a devoted user base by merging professional and user-generated forecasts to power their wagering system.
This acquisition represents the most recent step in Enhanced Cooperative’s plan to lead the European market, succeeding comparable acquisitions in France, Austria, Germany, and the UK. This signifies their initial foray into the Eastern European market.
Michal Kopec, Enhanced Cooperative’s Director of Mergers and Acquisitions, revealed the acquisition, stating, “The purchase of PariuriX instantly positions Enhanced Cooperative as the top sports betting provider in Romania. Incorporating another regulated market into our portfolio is a crucial strategic maneuver.”
He added, “We are enthusiastic to assume control of a well-established and recognizable brand. The former proprietor, Marius Cădar, has achieved remarkable success in expanding PariuriX, and Enhanced Cooperative will now leverage the solid foundation already laid to further enhance the product and the brand.”
Marius Cădar, the creator and proprietor of PariuriX, launched the platform more than ten years ago with a straightforward objective: to establish a space where experienced gamblers could connect and uncover the finest wagering prospects each day.
“Throughout the years, we have assembled a capable group of knowledgeable and dependable tipsters and compiled an extensive collection of materials encompassing everything from sports betting tactics to casino game analysis and poker advice. Our forum has evolved into an indispensable resource for players of all skill levels.”
“I am immensely pleased with our accomplishments and eager to witness PariuriX become a part of Better Collective. I am certain that they possess the knowledge to elevate the platform while remaining faithful to its fundamental principles.”
admin