B90 Holdings is transitioning its concentration to transform into a business-to-business (B2B) supplier, placing its consumer-facing Bet90.com brand on hold.
Initially, B90 possessed a two-pronged approach. It delivered client acquisition solutions to enterprises through its branches (Emwys, Oddsen.nu, and tippen4you.com) utilizing SEO and compensated promotion. It also furnished online wagering through its Bet90.com and Spinbookie.com labels.
Presently, Bet90.com will principally function as an informational hub for casino and sports wagering, presenting evaluations, bonus particulars, and wagering guidance.
B90 intends to optimize its processes by concentrating on its B2B offerings, encompassing performance marketing, lead creation, and partnerships. This signifies that Spinbookie.com will be downsized.
“The leadership’s attention is now resolutely on B2B endeavors within the iGaming sector, and the relaunch of Bet90.com represents a crucial maneuver for us to broaden these operations, while concurrently diminishing operational expenditures,” stated Ronny Breivik, Executive Chairman of B90 Holdings.
This action follows a £2 million financing round obtained by B90 Holdings in September 2023, illustrating the company’s dedication to its fresh strategic trajectory.
The firm B90 intends to secure $4 million in funding through a stock offering to support its growth strategy, which encompasses strategic purchases. They have already acquired Emwys AB, a Swedish entity that will enhance B90’s digital marketing capabilities.
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