A premier lottery technology provider, Camelot Lottery Solutions, has teamed up with the Michigan Lottery to elevate its online instant game selection.
Through this collaboration, Camelot will introduce its vast collection of eInstant games to Michigan players. These games are crafted with an emphasis on player interaction and ethical gaming practices.
Camelot stressed the importance of instant games as a significant income generator for the Michigan Lottery, bolstering its objective to finance educational programs within the state.
The firm underscored its dedication to responsible gaming, citing its accreditation by the World Lottery Association (WLA). This certification highlights Camelot’s commitment to delivering a secure and entertaining gaming environment.
Wayne Pickup, Chief Executive Officer of Camelot, conveyed excitement about the partnership, remarking, “We are honored to collaborate with the Michigan Lottery, a renowned frontrunner in the U.S. lottery sector. Our comprehensive game catalog boasts a demonstrated history of achievement in other markets, and we are keen to introduce these captivating games to Michigan.”
Camelot already maintains a robust presence in North America, functioning as the operator of the Illinois Lottery since 2017 and as a commercial partner to the Arkansas Scholarship Lottery since 2015.
Michigan Lottery’s Player Relations Manager, Jack Harris, stressed the significance of providing players with a varied and captivating array of instant win games as a crucial element in their online platform’s triumph. He conveyed excitement about partnering with Camelot to launch new and exhilarating games that elevate the overall digital gaming experience for their players.
This news follows last month’s announcement of Allwyn AG’s agreement to purchase Camelot UK from the Ontario Teachers’ Pension Plan Board. Camelot is poised to become a fully owned subsidiary of Allwyn once the transaction is finalized.
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