An internet gaming platform aimed at a female demographic, Betty, has secured $5 million in early-stage funding prior to its Series A round. The investment round was spearheaded by CEAS Investments, with contributions from Powerhouse Capital, HappyHour, and Courtside Ventures. This financial boost follows a previous $7 million capital infusion, illustrating Betty’s increasing presence within the digital gambling sphere.
What distinguishes Betty is its commitment to crafting an environment specifically for women within a male-dominated sector. By customizing games and user encounters to their tastes, Betty boasts a customer loyalty rate three times greater than its rivals.
Salim Mitha, onetime EVP of Playtika and Managing Partner at Powerhouse Capital, lauded Betty’s strategy: “They’ve borrowed the most effective elements from mobile gaming and implemented them into the real-money online casino market.” He continued, “We’ve witnessed firsthand how these tactics can result in remarkable user acquisition and financial gains.”
Since its debut in February 2023, Betty has been generating significant buzz in Ontario, the most populous Canadian province, having obtained regulatory approval from the AGCO (Alcohol and Gaming Commission of Ontario). With this new influx of $5 million, Betty intends to broaden its reach, bolster its live offerings, and transition its proprietary platform from Midnight 1 to Midnight 2.
Robin Reed, the head honcho at HappyHour, echoed this feeling: “Betty possesses a sharp concentration on their intended demographic – females who enjoy engaging in online slot games. Their platform was constructed with these women as the focus, a factor that truly distinguishes them within a competitive market. We are delighted to be supporting them, both monetarily and with our specialized knowledge, and we eagerly anticipate witnessing the destination of this exhilarating venture.”
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