A Kenyan sports wagering firm, Betika, has teamed up with virtual sports supplier Kiron Interactive to introduce a novel encounter to the Kenyan market. Acknowledging the requirement for a customized strategy, they’ve unveiled Kiron.Lite, a simplified platform crafted specifically for the African continent. This tackles the challenge of limited bandwidth internet access frequently encountered in the area, guaranteeing a seamless and pleasurable user experience.
Kiron’s CEO, Steven Spartinos, conveyed his excitement, remarking, “We are delighted to have engineered a delivery mechanism explicitly intended to address the operational hurdles in regions of Africa and are eager to collaborate with Betika.”
Based in Nairobi, Betika is a prominent sports betting and gaming brand with operations spanning numerous African nations. Kiron Interactive, a frontrunner in technology and software, focuses on delivering and developing virtual sports figures and games worldwide, boasting an extensive catalog of 59 games.
Africa represents a substantial and swiftly expanding market for the iGaming sector. Comprising 11.5% of global internet users, the continent possesses immense potential. South Africa and Nigeria are presently spearheading the movement, with Nigeria alone having a population of 200 million. This alliance between Betika and Kiron Interactive is strategically placed to leverage this exhilarating growth prospect.
Kenyas internet gaming industry has surged since its legalization in 2019. However, there are increasing demands for stricter rules to ensure the safety of participants.
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