The football club from Birmingham, Aston Villa, has secured a lucrative sponsorship agreement with the leading Asian gaming platform, BOb体育 (Bob Sports). This multi-year contract will prominently display BOb体育 on the front of Villa’s matchday jerseys, taking over from their previous sponsor, BK8.
While the exact financial figures are yet to be revealed, reports suggest the deal is worth a substantial £20 million (around $24.7 million) per year for the next two seasons, making it the largest shirt sponsorship in the club’s existence. This partnership holds particular significance given the English Premier League’s impending ban on gambling sponsorships appearing on the front of shirts, set to take effect from the 2025/26 season.
Aston Villa’s Chief Commercial Officer, Chris Heck, expressed his enthusiasm for the collaboration, highlighting BOb体育’s dedication to innovative technology and responsible gaming principles, values he believes align with the club’s own. He views this joint venture as a valuable opportunity for both organizations to achieve significant milestones together.
George Daskalakis, who started Kaizen Gaming and is the head honcho, was really pumped about the team-up. He said Aston Villa, a club with a whopping 150 years under its belt, has a past packed with awesome moments that made its supporters beam with pride. He gave props to the squad’s fire on the pitch and the big wins they’ve racked up thanks to their killer players and management, cementing Villa’s rep as a global soccer force.
Daskalakis pointed out how both Betano and Aston Villa have been on similar paths, stressing their shared drive to get bigger and better. He drew a link between Betano’s own upward climb and Villa’s impressive showing in the Premier League, especially their comeback to the European stage.
This news about the partnership dropped right after BVGroup had just announced Betano’s entry into the UK market.
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