The top sports wagering company, Better Collective, has broadened its reach in the American market with the purchase of the online platforms VegasInsider.com and ScoresAndOdds.com. This agreement, valued at $20 million, comes after the firm’s previous acquisition of a controlling interest in the RotoGrinders network for $21 million.
Better Collective aims to utilize these purchases, both well-established entities with over twenty years in the field, to strengthen its standing in the rapidly expanding US sports wagering sector. The company intends to transition the current subscription and advertisement-driven frameworks of VegasInsider.com and ScoresAndOdds.com towards a more profitable affiliate marketing and customer acquisition strategy.
Jesper Søgaard, Chief Executive Officer of Better Collective, conveyed optimism regarding the acquisitions, noting that these websites possess the capability to become leading revenue generators for the company in the near future. He also emphasized the significant synergy between these platforms and Better Collective’s existing US holdings, specifically the recently obtained RotoGrinders network.
This action has garnered commendation from industry experts, with Michael Daly, US General Manager of Catena Media, recognizing the tactical significance of these acquisitions in a discussion. Catena Media itself procured BonusSeeker.com in 2018, illustrating the escalating consolidation and rivalry within the US digital gambling market.
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