A leading provider of sports and esports wagering solutions, Beter, has partnered with a top European gaming provider, Superbet, to elevate the wagering journey for Superbet’s clientele. This collaboration, made possible through Betbazar, a business-to-business iGaming platform, will integrate Beter’s offerings into Superbet’s system.
Superbet, with a strong presence in the Polish and Belgian markets, will gain entry to Beter’s distinctive catalog, including the well-received ESportsBattle competitions and Setka Cup table tennis competitions. Beter boasts a collection exceeding 45,000 events monthly, complete with continuous live broadcasts, real-time information, and betting lines. Superbet will also leverage Beter’s vast esports data, encompassing worldwide competitions and providing over 35,000 pre-match and 25,000 live events each year across 400 tournaments.
Gal Ehrlich, Chief Executive Officer of Beter, conveyed his enthusiasm for the alliance, stating that Beter is thrilled to join forces with Superbet and deliver its rapidly expanding esports and sports selection to Superbet’s players. He highlighted that Beter’s products establish new benchmarks within the industry and that the company is dedicated to working alongside leading providers like Superbet to enrich the player experience.
Ivan Gojic, the head of risk, strategic alliances, and live betting at Superbet, expressed enthusiasm for the agreement, noting that incorporating BETER’s premium esports competitions perfectly matches Superbet’s worldwide aspirations. He anticipates this material will appeal to gamers, drawing in new customers and providing current ones with something novel and engaging.
Max Sevostianov, COO of Betbazar, shared this view, stating that as Betbazar continues to revolutionize the content delivery industry, it is incredibly gratifying to witness operators like Superbet reaping the benefits of BETER’s state-of-the-art offerings. He conveyed his pleasure in facilitating this collaboration, guaranteeing Superbet immediate access to top-tier material.
This news follows BETER’s January 2024 collaboration with Novibet, providing Novibet access to BETER’s comprehensive suite of sports and esports content. This shift towards esports content appears to be part of a broader expansion plan for Superbet, as they also recently revealed a sponsorship agreement with Fluminense Football Club, encompassing both their male and female squads.
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