The Australian media watchdog, ACMA, has recently reiterated its guidelines for licensed broadcasters regarding wagering promotions, especially during live sporting events.
Apparently, there’s been some misunderstanding about the existing regulations, which were revised in 2018. As a quick recap: broadcasting betting commercials during live sports between 5:00 am and 8:30 pm is prohibited – consider it a protected period for young audiences. Beyond these times, there’s a bit more leeway.
The ACMA has been actively monitoring the situation, gathering information on betting advertisements during live sports and engaging with digital platforms to assess their compliance. Generally, things seem to be progressing positively. However, there have been a few cases where broadcasters had differing interpretations of the guidelines, particularly concerning exemptions for online platforms streaming live sports and maintaining accurate documentation.
The ACMA aims to ensure everyone is on the same page and will continue collaborating with broadcasters to guarantee they comprehend their responsibilities.
The ACMA, Australia’s media regulator, is worried that regulations intended to safeguard open access to sports programming are being abused. These regulations, created to stop less-watched pay television networks from securing sole broadcasting rights, are now being applied more extensively, encompassing online streaming services. As more Australians turn to the internet for live sports, the ACMA aims to guarantee these rules aren’t being manipulated in situations where viewership on conventional television would be minimal.
Furthermore, the ACMA is examining the diverse methods streaming platforms utilize for archiving their broadcasts. While encouraging documentation, the authority seeks to ensure uniform adherence to established guidelines.
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